Ain’t life strange? Why is it sometimes despite the fact that you are trying to give your customer best advice they simply will not listen, or think you are perhaps trying to stretch the budget and get them to spend more. Website optimisation and search engine marketing are typical of this problem.
The SEO guys give us a bashing claiming that we don’t always act in the best interests of clients and we should be pushing their services more, and often when you offer up sound advice to your clients many ignore it and seem to think that if you build it they will come (great film and a Costner classic).
Its little wonder that many web design firms don’t even begin to discuss the critical aspects of search engine friendly design or on going website marketing but the reality of it is every company should be doing it. But therein in lies a problem, if everybody was doing it how would you get everyone on the first page of Google?
So I guess that best practice and sound economics will come into play. Always advise the client of the importance of this aspect of web design but if they are clearly not interested back off and concentrate on winning the graphic design or website design business.
What’s your view?
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1 user responded in this post
Very true! I said it on another post but in our experience copyrighting is one thing clients are very reluctant to pay for. They’re usually fine with paying for design and a photographer if necessary, but for some reason they often seem to think they can do the copy themselves. It’s funny because in our opinion the copy is as important as the design in making a professional impression.
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