Choosing A Colour Scheme For Your Website

Is choosing the right colour for your website important or should you just go with something that appeals to the boss?

Choosing the right colour scheme for your website or for your corporate brand identity is far more important than a lot of people realise. We all have our favourite colours and while some people prefer strong vibrant colour schemes others prefer more subtle pastel shades but the point not to be missed here is your corporate image should not be about the colours schemes you like best because your not buying your own products or services.

Different colours appeal to different market sectors and while one colour may induce a warm buying feeling for your potential customer choosing the wrong one could leave you with lots of visitors but no sales, so getting this balance right for your market demographic is highly important, and one that is often missed by companies creating there own branding in-house.

What’s the best (or worse) colour scheme you have seen on a website? If you would like to share leave a comment.